January 26th 2012 – By Chris Choules | Digital Media Developer
There’s a growing tradition among the Digi media team of re-living our youthful fascination with Lego when celebrating a birthday. And Tony’s (Captain of Digi) recent milestone was no exception with a flaming racing bike being added to our collection. Whilst I watched him building his Lego technic masterpiece, in between work of course, I began thinking of how amazingly timeless those magical little blocks are and the infinite possibilities for the future of Lego!
Since their humble beginnings back in the 1930’s in Billund Denmark, they have been pioneering their idea of ‘systems of creative play’ which clearly strikes a chord deep within children and adults alike, appealing to our imaginations and desire to express our own individuality. Whether it’s a huge container of spontaneous potential creations or a detailed technic set with instructions like Tony’s, there’s room for those who enjoy thinking inside and outside ‘the box’. And no I don’t have shares in Lego, haha, but I wish I did!