Step into our world…

QR fabulous

April 21st 2011 – By Ekta Jain | Digital Strategist

In today's world of instant coffee, instant karma and instant gratification we now have instant access to complex information at our fingertips.

QR codes are similar to bar codes – but where bar codes can hold up to a mere 20 numeric characters of information, QR codes can store thousands of alphanumeric characters of precious data – all of which can be accessed in a split second with a simple ‘zap’ from your SmartPhone! Couple that with 65%-95% of healthcare professionals using their SmartPhones to access information, and BOOM things just got interesting!

The potential is mind boggling – QR codes can link to websites, activate a number of phone functions, fundraise on-site during charity events and have also been used to subvert regimes!

From journal adverts to congress panels, on detail aids, invites, mailers, and even on your business cards – QR codes can be everywhere and will soon become indispensable in spreading the word.

We've got our own QR code generator and scanner in development but in the meantime if you don't have one yet – click here to download one.