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Does it work in IE6?

August 25th 2011 – By Liz Rawlingson | Managing Director

The site looks stunning, the functionality is slick; it's delivering valued content and the user experience is superb...and then somebody says 'Does it work in IE6' and everyone's heart hits their boots. Because much of what works wonderfully well in IE7 and above, simply may not perform in IE6.

The browser Internet Explorer 6 (IE6) has been around since 2001, and in the fast paced world of the internet it's no wonder things have moved on. IE9, Chrome and Firefox set the standard nowadays. But when you are promoting in the healthcare market, you ignore IE6 users at your peril.

As of March 2011 just 3.3% of the UK's internet users were viewing sites through IE6. So why does it present such a problem in our healthcare environment? Well, over the past year we have found that IE6 was being used by, on average, at least 1 in 5 visitors to our healthcare professional sites, and sometimes substantially more. Overall the figure is declining, but not as fast as the market in general.

So, despite the drive to send IE6 to a long overdue grave, it appears that companies promoting into the healthcare market (and those dealing with other Government departments) will need to make their sites IE6 friendly for a while yet. Click here for more on what's wrong with IE6 and how to cope in an IE6 environment.

Click here to read the full article (Digital Pharma Guide 2011)