We love digital media.
But we get really passionate when we mix digital with traditional media.
It's what we do best.
So give us something we love to do.
And we'll give you something you love back.
Portfolio
Eczpert - e-Tutorials for nurses who care for people with eczema
Client: Schering-Plough
NICE timing. This e-tutorial is helping to educate nurses at a time when NICE guidelines require more nurses to deliver eczema care.
This campaign is bang on trend. With recent NICE guidelines aiming to improve eczema management across England, and an increasing number of nurses having to deliver holistic care and patient education with little or no training, eczpert.co.uk is helping to bridge the gap.
Developed in association with a panel of specialist dermatology nurses, eczpert.co.uk makes learning easy, accessible and fun. It puts the busy nurse in control of their own education, and allows them to dip in and out of the programme and learn at their own pace.
Each of the twelve tutorials contain reflective practice exercises, downloadable workbooks, certificates and practical tools and is accredited by the Royal College of Nurses - that's 12 hours of CPD.
Take an interactive tour of Eczpert.co.uk
FreeHand
The next generation robotic camera holder
Client: Prosurgics
Think. Move. View. This campaign for Prosurgics saw us promote the next generation robotic camera holder to surgeons all over the world.
Awards
Rx Club Awards
Best HCP web site
Award of Excellence
Rx Club Awards
Exhibition stand
Award of Excellence
We all know that the 'one shoe fits all' approach to campaign work is rarely successful. It takes strategic thinking, tactical moves and plenty of creativity to drive a campaign, especially when you are talking to people around the world.
And that was the case with the launch of the Prosurgics FreeHand, a new generation of robotic camera holders aimed at giving laparoscopic surgeons rock-steady images throughout the surgical procedure.
Targeting surgeons at hospitals and conferences worldwide, the campaign mixes digital with traditional media through posters, brochures, a website, banner ads, leaflets, pop-up stands, postcard mailers, promotional t-shirts and bag inserts, and was translated into several languages to ensure every bit of the message was understood.
The website, which helps to bring the theatre to the computer, features a short video clearly showing the Prosurgics robotics camera in action. The chance to listen to podcasts on the benefit of the FreeHand and for the client to capture the curious via a 'register for email and SMS updates' also features. Result!
Durexhibit
Online poster competition for 16-24 year olds
Client: Durex
This 'by young people, for young people' campaign helped Durex communicate the sexual health message in a way that would be heard.
Awards
Communiqué Awards
Best Use of New Media - Winner
Best patient or public campaign - Finalist
Best OTC Product campaign - Finalist
Geoff Brook Award
Innovation - Highly Commended
PMEA Awards
Innovation - Winner
IPA Best of Health
Consumer New Media - Bronze
Global Awards
Internet site - Finalist
Rx Club Awards
Consumer Web Site - Award of Excellence
OTC Marketing Awards
PR campaign on small budget - Highly Commended
Best OTC Public Relations campaign - Highly commended
Love is blind. That's the message behind the winning poster to this eye-opening, multi award-winning online competition that asked young people on design and other creative courses to promote safer sex.
Inviting students up and down the country to design a poster on sexual health and vote for their favourite poster via a simple social networking style website encouraging discussion, this 'by young people, for young people' approach gave Durex the chance to communicate the sexual health message in a way that would be heard.
The campaign, which offered downloadable support to college tutors, generated 509 posters and attracted 15,687 visitors, making it a huge hit. And it wasn't the use of shock tactics or pictures of gymslip mums that got the approval of this age group. But the clever, slightly off-the-wall messages that won the day.
Fit As...
Integrated campaign for young men with haemophilia
Client: Baxter Bioscience
Bend, stretch, push. We'll really go that extra mile to make our clients happy as this 'Fit As...' campaign proves.
Awards
Global Awards
Integrated campaign
Finalist
Rx Club Awards
Consumer campaign
Award of Excellence
This campaign saw us exercise more than a little imagination when asked to promote exercise to young men with haemophilia. The result saw the launch of the 'Fit As...' guide to fitness delivered via an exciting mix of digital and traditional media.
Using cool graphics and simple text, 'Fit As...' introduces young men aged between 18 and 24 to the exercises they need to do to protect joints in daily life. Consisting of an exercise DVD, leaflets and a filofax with resistive band, the campaign aims to promote general health and physical appearance, as well as help raise self-esteem.
'Fit As...' was developed in close partnership with three leading Haemophilia Physiotherapists and the Comprehensive Care Haemophilia teams they represent. Last year, an abstract detailing the development of 'Fit AS...' was chosen for an oral presentation at the World Federation of Haemophilia 2008 congress, proving 'FIT AS...' is certainly fit for the job.
Contact Us
We’d love to show you what we can do.
So why not give us just one hour of your time.
Liz Rawlingson, Managing Director
Liz.Rawlingson@halesway.co.uk
Mark Brough, Senior Account Manager
Mark.Brough@halesway.co.uk
Where are we?
Halesway Advertising and Marketing
36 East Street
Andover
Hampshire, SP10 1ES
Tel: +44 (0)1264 339955